Tuesday, May 09, 2006

I am the blog dedicated to an experiment in word of mouth over the internet.

Over the next 3 weeks, we will be marketing an "event" that will take place on June 1st and will last for 5 days time. Absolutely anyone can get involved, as our "event" will take place via the internet and will involve nothing more than visiting a very popular webpage. So don't worry about major time commitments ;)

As we mentioned already, the whole purpose of this experiment will be to gauge just how quickly word of mouth spreads via the internet and to show exactly how connected the world truly is. Call it a huge game of "6-degrees to Kevin Bacon" if you want. So please let us know you are watching and waiting patiently for further instructions. Tell us where you're from, what you do, who/what you like, whatever.......just let us know you are out there and that you look forward to helping us with our experiment. Be sure to stay posted and check back on June 1st to find out what to do next in order for us to get our experiment off the ground. We will post everything on our main homepage for the world to see and update the progress frequently via blogs, so feel free to sign-up if you want in order to stay connected or just check back often.

Please direct as many people as you possibly can to this page so that when the announcement is made on the morning of June 1st, we can start spreading the word as quickly as humanly possible (or otherwise) . We have also set-up a MySpace page dedicated to our project. Check it out and add us as a friend if you'd like. http://www.myspace.com/itsarecord

We know the purpose, but what is the goal of your little experiment? Well, you will just have to wait until June 1st to find out, but you won't want to be the only one of your friends and family that does not participate. I will tell you that our experiment has nothing to do with collecting friends on MySpace or about spreading spam via the internet. In fact, we will not be soliciting people past our first initial invite. This is all about word of mouth and playing the 6-degrees game, so we will not beg anyone to be our friend or check our blog. Although, it would help us to get the word out about what we are doing.

So why all the secrecy as to what happens on June 1st? Well, to use an internet related example, have you ever found a crazy funny and truly unique auction on eBay and then the next day as you are trying to show your friends, there are about 200 copycat auctions all trying to cash in on the popularity of this one original auction? Needless to say, copycats will taint what we are trying to do here. So please resist the urge to create a duplicate MySpace page or blog. ;) We know it is going through your head right now, but hey.....there is no money in it for anyone, we promise, unless we aren't seeing something, so it would be pointless. Plus, anything that ever turns into something is surrounded by buzz, so this is our attempt at creating buzz.

Once again, I urge you to spam your friends with our link/URL. Post your own creative anouncements about us, become our street team, make stickers, make t-shirts, sing songs about us, etc, etc. We will be totally flattered, so long as we get the word out about what we are doing. Be part of something bigger than any individual and come hang out with us.

CHEERS!!!

1 Comments:

Anonymous Anonymous said...

One more thing...is he named Six because of the six degrees angle?

8:19 AM  

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